Morning all.

After a flurry of rhesus based activity, I’m proud to announce our new logo has arrived.

It’s completely custom made, with a hand made font and style.

The theory behind it is simple, I wanted the good bits from the 2012 olympics logo, and none of the rubbish.

The good in that logo:
1) INSTANTLY recognisable.
2) Can be used with any brand/promotion easily due to the fact it can be in any colour (not many logos allow that).

So with that in mind, and with a third condition to meet (3) I wanted it to look great stand alone, but be able to fade away into nothing if needed [it doesn't always have to steal the show!] Here are the results of my labour

The above shows the way that it’s recognisable and can be used in any colour/situation.

This shows condition 3, if the logo is on it’s own it can be more complex, and if it’s surrounded in a busy scene, it can be plain.

and finally, a handful of random examples of it in action:

—————————————

Please let me know what you think, good, bad, indifferent.

And if you have a favourite colour too

Next stop, a new website!!!